• Agency Work
  • Consulting / Personal
  • About

Paula Figueroa

Associate Creative Director - Art

  • Agency Work
  • Consulting / Personal
  • About

muymoodi

Personal Brand / Floral Art

muymoodi combines my love for floral design and art direction. It’s a personal project that explores nature and the principles of design. And it’s cheaper than therapy.

IG: @muymoodi
Tiktok: @muymoodi
Spotify: muymoodi

ROAR

Branding & Creative Direction

ROAR is a femme-focused pleasure shop designed to empower women through sex positivity and proper sex education.

I worked closely with Anna Xiques, creator of ROAR, on the design and overall creative direction of the brand. Tired of having to approach sex and desire through the male gaze, we developed a much-needed brand that has already resonated with hundreds of women.

www.thisisroar.com

The Irie Foundation

Rebranding

Logo creation and rebranding for the Miami Heat's DJ Irie's foundation - The Irie Foundation. The logo represents a kid reaching for the stars, inspired by the foundation's efforts to improve and create a positive impact on the lives of South Florida’s at-risk youth.

muymoodi

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ROAR

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The Irie Foundation

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